According to the Financial Times, ArtLab, a GUCCI factory in Florence, Italy, is using a patented robot called Reingenious to make Gucci shoes. Marco Bizzarri, chief executive of Gucci, expects that 30% to 35% of Gucci's production will be automated in the near future.
Gucci's approach to developing specific manufacturing technologies stems from its parent company Kaiyun Group's strategy of increasing production to meet the growing demand of Chinese consumers. Meanwhile, fashion industry giants are increasingly taking production from outside suppliers to inside in order to reduce production time.
"If you internalize production, you can do more innovative experiments," Bizzarri said. With this in mind, Gucci will reduce the proportion of long-term use of independent suppliers from 75% to 40%.
In addition, Kaiyun Group's brand Balenciaga has also begun to enter the field of science and technology, increasing its bets on production. Demna Gvasalia made a revolutionary innovation at the Balenciaga release show in autumn and winter of 2018, using 3D printing technology to produce customized suit coats, which is the first luxury brand to apply the technology. These suit jackets with different lengths and perfect shapes are Gva. Salia and his team scanned the models'bodies with 3D printing technology and made personalized moulds for each model. Then tweeds and velvet were applied to the moulds.
Iris Van Herpen, from the Netherlands, was the first designer to create fashion with 3D printing technology. She explained how to start using 3D printing technology in her work: "In my first year of creating my own brand, everything was done by hand. I didn't even use a sewing machine. Finally, at some point, I realized that I had reached a point where I could not surpass myself." At that time, I saw the application of 3D printing in building models, and I was shocked by the level of complexity and detail it could achieve.“
In 2010, Iris van Herpen designed the first 3D print garment to be displayed on the T-stage, a combination of skirts and jackets called Crystallization.
Gucci and Balenciaga seem to have been trying to prove that technology-centric manufacturing technology can be applied in the fashion world. Of course, not everyone agrees. Patrizio Bertelli, co-CEO of Prada, once told the Financial Times, "There are things you can operate with robots, such as shoes or warehouses, but it's impossible to make handbags with robots. ".